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Alexandre Vieira de Almeida

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Curriculum

Education

  • Bachelor's Degree in Management, Autonomous University of Lisbon.

  • Postgraduate Degree in Strategic Marketing Planning, University of Michigan (USA).

  • MBA, Catholic University of Portugal – Faculty of Economics and Business, Lisbon.

  • Pedagogical Training Course for Trainers (blended learning), Nova Etapa, Lisbon.

Specialization areas

  • Business Management and Administration.

  • Strategic Marketing and Marketing Planning.

  • Development and launch of new businesses.

  • Commercial strategy and distribution.

  • Brand management and communication.

  • Team leadership and executive management.

Certificates and Extracurricular Activities

  • Speaker at IADE, Lisbon (2013) – Services versus Products: behaviors and strategies.

  • Speaker at ANJE, Porto (1998) – Management and Marketing Strategies.

  • Lecturer at IADE, Lisbon (1996–1998) – Marketing Plan and Marketing Audit course.

  • Member of APAN – Portuguese Advertisers Association (1995–2001), representing Central de Cervejas.

  • Member of ANIRSF – National Association of Soft Drink and Fruit Juice Manufacturers (1996–2001), representing Central de Cervejas.

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