Alexandre Vieira de Almeida
Curriculum
Education
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Bachelor's Degree in Management, Autonomous University of Lisbon.
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Postgraduate Degree in Strategic Marketing Planning, University of Michigan (USA).
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MBA, Catholic University of Portugal – Faculty of Economics and Business, Lisbon.
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Pedagogical Training Course for Trainers (blended learning), Nova Etapa, Lisbon.
Specialization areas
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Business Management and Administration.
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Strategic Marketing and Marketing Planning.
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Development and launch of new businesses.
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Commercial strategy and distribution.
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Brand management and communication.
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Team leadership and executive management.
Certificates and Extracurricular Activities
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Speaker at IADE, Lisbon (2013) – Services versus Products: behaviors and strategies.
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Speaker at ANJE, Porto (1998) – Management and Marketing Strategies.
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Lecturer at IADE, Lisbon (1996–1998) – Marketing Plan and Marketing Audit course.
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Member of APAN – Portuguese Advertisers Association (1995–2001), representing Central de Cervejas.
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Member of ANIRSF – National Association of Soft Drink and Fruit Juice Manufacturers (1996–2001), representing Central de Cervejas.